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95% of press releases end up in the editor's bin - Increase the chances of yours being among the successful 5%
A Perfect Press Release - or Not? by Jennigay Coetzer is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 South Africa License.
Based on a work at jennigay.co.za.
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Article Categories
- Article writing (6)
- Media communication (2)
- Media training (7)
- Self-publishing (3)
- Technology (3)
- Telecommunication (23)
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Jennigay Coetzer: Journalist
Jennigay Coetzer is a freelance business and technology journalist with 25 years experience and among other things writes for Business Day. She runs one-day media spokesperson training workshops and one-on-one media training sessions and two-day writing courses and is the author and publisher of A Perfect Press Release – or Not?, a guide to producing and distributing effective press releases.
A free ebook version of A Perfect Press Release - or Not?, a guide to writing press releases, can now be downloaded from this website....
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Writing tips - criteria for testing press releases
Press releases fail due to: lack of information, not enough value for the target audience, lack of focus, superficial views stated......
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Media training-good listening skills are vital
Good listening skills are vitally important when being interviewed by the media.
...
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Article writing tips-strategy and objectives
Every press release should have an objective behind it, regardless of whether it is going to be distributed to the media or posted on a website.......
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Press release marketing hype and gobbledygook
Most press releases contains the same marketing jargon, so where is the differentiation? To avoid this......
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One-day media spokesperson training courses
These one-day media training workshops and coaching sessions will equip company spokespeople at all levels of experience to participate more effectively in media interviews across a broad spectrum of the media.
Media training options include:
- One-day closed group media training workshops for specific companies.
- One-day open media training workshops for individuals from multiple companies
- One-on-one media training coaching sessions.
more details on media training
Two-day writing courses
These interactive two-day writing courses are held in a workshop environment. They are ideal for anyone wanting to develop or improve their writing skills for producing articles, press releases, web content or any type of marketing material.
These writing courses include:
- Open two-day writing courses catering for up to 10 individuals.
- Two-day writing courses for groups of individuals held for specific companies.