Jennigay Coetzer: Journalist

Jennigay Coetzer is a freelance business and technology journalist with 25 years experience and among other things writes for Business Day. She runs one-day media spokesperson training workshops and one-on-one media training sessions and two-day writing courses and is the author and publisher of A Perfect Press Release – or Not?, a guide to producing and distributing effective press releases.

One-day media spokesperson training courses

These one-day media training workshops and coaching sessions will equip company spokespeople at all levels of experience to participate more effectively in media interviews across a broad spectrum of the media.

Media training options include:

  • One-day closed group media training workshops for specific companies.
  • One-day open media training workshops for individuals from multiple companies
  • One-on-one media training coaching sessions.

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Two-day writing course

These interactive two-day writing courses are held in a workshop environment. They are ideal for anyone wanting to develop or improve their writing skills for producing articles, press releases, web content or any type of marketing material.

These writing courses include:

  • Open two-day writing courses catering for up to 10 individuals.
  • Two-day writing courses for groups of individuals held for specific companies.

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Why media training is important


Media training helps spokespeople build and hone their skills to enable them to get the best coverage possible. ...

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Media training - The importance of statistics


When being interviewed by the media, spokespeople should have key statistics up their sleeve to support their viewpoints ...

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Media training assists customer interaction


Media interaction can complement customer interaction, if approached in the right way....

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