About Jennigay Coetzer

Jennigay CoezerJennigay Coetzer offers writing and editing services, writing and editing skills training and media training and is the author of A Perfect Press Release – or Not?, a guide to producing effective press releases.

She is registered on the Central Government Supplier Database to provide all of the above services, under the trading name, Jennigay Coetzer freelance editing (Pty) Ltd. Her CSD number is MAAA 0755805

Jennigay has been running media training workshops and one-on-one sessions and writing workshops for 25 years.

She is on a mission to help as many people as possible to develop and improve their writing skills and to help company spokespeople to interact more effectively with the media.

During her 30-year writing career, Jennigay has researched and written about a vast array of topics and is knowledgeable about the trends and issues that are happening around most sectors. She can edit and optimise the written content of articles, reports of any length, white papers, research documents, websites, training manuals, and any other form of written content.

She is a knowledge seeker and always ensures that she is well informed about the latest trends that are happening in the rapidly changing local and global marketplace and the influencing factors behind them. She is also highly experienced at researching topics to produce research reports and for writing and editing assignments.

Jennigay facilitates writing and media training workshops in Johannesburg and Cape Town and elsewhere in Africa. She will tailor workshops, and coaching sessions to suite any specific requirements.

Alternatively, on the writing training front, she will go into organisations assess the current level of writing and/or editing skills of individuals or groups of employees and come up with a proposal as to how she could improve these skills to achieve specific objectives.

In another scenario, she can run a workshop to help an organisation’s staff communicate more effectively by email or through social media or generally improve their communication skills.

Jennigay has also created a writing style guide template that fast-tracks the development of customised versions for organisations. It includes guidelines for avoiding common errors in English grammar.

Prior to becoming a journalist, Jennigay worked in marketing and sales management.

During the early 1990s she took a break from  journalism to run the Computer Faire trade exhibition, as general manager, in the show’s heyday when it attracted more than 45,000 visitors, up from 12,000 the previous year.

During that time she introduced several new marketing ideas. For example, she introduced visitor ‘VIP’ preregistration to the South African exhibition industry when she implemented this concept for the 1992 Computer Fare, after studying how successful it was in Las Vegas. Despite being told by all and sundry that it would never work, she quadrupled the number of visitors by doing this.