About Jennigay Coetzer

Jennigay CoezerJennigay Coetzer offers writing and editing services, writing and editing skills training and media training and is the author of A Perfect Press Release – or Not?, a guide to producing effective press releases.

Jennigay has been running media training workshops and one-on-one sessions and writing workshops for 25 years.

She is on a mission to help as many people as possible to develop and improve their writing skills and to help company spokespeople to interact more effectively with the media.

During her writing career, Jennigay has written about a vast array of topics and is knowledgeable about the trends and issues that are happening across almost every sector. She can edit and optimise the written content of articles, reports of any length, white papers, research documents, websites, training manuals, and any other form of written content.

She is a knowledge seeker and always ensures that she is well informed about the latest trends that are happening in the rapidly changing local and global marketplace and the influencing factors behind them. She is also good at researching specific topics to support writing assignments for clients.

On the training front, Jennigay facilitates writing workshops in Johannesburg and Cape Town and elsewhere in Africa. She will tailor workshops, and coaching sessions to suite any specific requirements.

Alternatively, she will go into a company, assess the current level of writing skills of specific individuals or groups of employees and come up with a proposal for how to improve these skills to achieve specific objectives.

In another scenario, she can run a workshop to help an organisation’s staff communicate more effectively by email or through social media or generally improve their business writing skills.

Prior to becoming a journalist, Jennigay worked in marketing and sales management.

During the early 1990s she took a break from  journalism to run the trade exhibition Computer Faire in the show’s heyday when it attracted more than 45,000 visitors.

During that time she introduced many new marketing ideas, including the preregistration of visitors. She was the first to introduce the concept of visitor preregistration to the South African exhibition market.