Clarity is one of the most important attributes of good writing.     This means ensuring that what you are writing is not open to interpretation. It is no good assuming that those reading what you have written will interpret the information as you intended them to. So the fact that the meaning of the […]

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By Jennigay Coetzer When we communicate, we often create an incomplete picture in the minds of those we are communicating with – like a broken jigsaw puzzle.       When it comes to verbal communication, the first two mistakes people make is to assume that the person we are talking to is listening to […]

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To get the best out of interacting with the media it is important for spokespeople to know the difference between their agendas and the agendas of the media interviewer and how to bridge the gap between the two.

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Companies go to great lengths to get media coverage, but often don’t consider the risks associated with the exposure.

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By Jennigay Coetzer The misunderstandings that happen with verbal communication carry through to all forms of writing. This is apparent in articles, emails, promotional material, web content and all other forms of written content. Miscommunication has also become an issue with social media interaction, especially when companies are not very good at responding to negative comments from […]

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By Jennigay Coetzer Interacting with the media should create a pull through for business and if it doesn’t then investing in public relations is a waste of money.     But exposing spokespeople to media interviews without proper training can damage a company‚Äôs reputation and credibility. The right form of media training will equip spokespeople […]

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