Companies go to great lengths to get media coverage, but often don’t consider the risks associated with the exposure.

Continue Reading

 By Jennigay Coetzer Spokespeople might like to note that the saying “To assume makes an ass out of you and me” is particularly applicable to media interviews.   Human beings in general are notorious at making assumptions. We assume those we are communicating with are on the same wavelength as we are and are receiving […]

Continue Reading

If anyone says they were quoted out of context in the media, there is an 90% chance that it was their fault, due to lack of clarity, assumption, running on from one thought to another, and other factors that boil down to miscommunication during the media interview. Media training helps spokespeople to interact with journalists and other media interviewers more effectively.

Continue Reading

Most writers suffer from writer’s block at one time or another, but there are ways to overcome this. When I ask participants of the article writing workshops I run what their greatest challenges are with their writing, many of them will say they always get stuck on the opening sentence.

Continue Reading