By Jennigay Coetzer Spokespeople might like to note that the saying “To assume makes an ass out of you and me” is particularly applicable to media interviews.   Human beings in general are notorious at making assumptions. We assume those we are communicating with are on the same wavelength as we are and are receiving […]

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Examples are a powerful way to clarify what you are saying when writing any type of article, because human beings don’t think in words. They think in pictures. So making strong statements in your articles and then putting them in context with examples will help to create a clearer picture in the minds of the target readers you are writing for.

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