By Jennigay Coetzer During 30 years as a journalist, writer, editor and writing skills trainer I have picked up many tips and tricks and observed many problems that writers encounter. A common mistake with any written communication is to assume the reader will interpret what you are writing as you intend them to. This is one […]

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 By Jennigay Coetzer Spokespeople might like to note that the saying “To assume makes an ass out of you and me” is particularly applicable to media interviews.   Human beings in general are notorious at making assumptions. We assume those we are communicating with are on the same wavelength as we are and are receiving […]

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Every press release should have an objective behind it, regardless of whether it is going to be distributed to the media or posted on a website….

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