To get the best out of interacting with the media it is important for spokespeople to know the difference between their agendas and the agendas of the media interviewer and how to bridge the gap between the two.

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Companies go to great lengths to get media coverage, but often don’t consider the risks associated with the exposure.

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 By Jennigay Coetzer Spokespeople might like to note that the saying “To assume makes an ass out of you and me” is particularly applicable to media interviews.   Human beings in general are notorious at making assumptions. We assume those we are communicating with are on the same wavelength as we are and are receiving […]

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By Jennigay Coetzer 20 tips to remember when interacting with the media.        Interact in conversational terms with journalists and other media interviewers as if you were talking to a customer. After all, the target readers, listeners or viewers you are trying to reach through the media should be your customers and potential […]

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