Don’t be clever, be clear – As novelist Stephen King once said, people use smart words because they are too ashamed of their simple ones.

Jennigay Coetzer is a freelance journalist, author and trainer. Email her at jennigay@icon.co.za for more information about her writing courses. An ebook version of her book A Perfect Press Release – or Not? can be downloaded free from her website, together with lots more writing tips.

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