I hope you like my latest writing tip:

Get to the point and make strong statements. 

– Indulging in preamble will dilute the impact of what you are saying.

PS:  You will find plenty more writing tips  on my website.

Jennigay Coetzer is a freelance writer, journalist, author and trainer. Email her at jennigay@icon.co.za for more information about her writing courses. An ebook version of her book A Perfect Press Release – or Not?, a guide to writing press releases, can be downloaded free from her website: www.jennigay.co.za, together with lots more writing tips.

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