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95% of press releases end up in the editor's bin - Increase the chances of yours being among the successful 5%
A Perfect Press Release - or Not? by Jennigay Coetzer is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 South Africa License.
Based on a work at jennigay.co.za.
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Archive for the ‘Articles’ Category
Writing tips - criteria for testing press releases
Press releases fail due to: lack of information, not enough value for the target audience, lack of focus, superficial views stated…
Media training-good listening skills are vital
Good listening skills are vitally important when being interviewed by the media.
Article writing tips-strategy and objectives
Every press release should have an objective behind it, regardless of whether it is going to be distributed to the media or posted on a website….
Press release marketing hype and gobbledygook
Most press releases contains the same marketing jargon, so where is the differentiation? To avoid this…
Article writing tips - Rich content is vital
Good content is like a sculptor’s clay - it can be molded and massaged until it flows properly as you write and rewrite the article.
Why media training is important
Media training helps spokespeople build and hone their skills to enable them to get the best coverage possible.
Smartphone tsunami on the way
As the functionality of smartphones and PCs converge, an increasing number of PC manufacturers will move into this market.
Mobile applications galore
Smartphone handset manufacturers are turning their devices into services platforms, which includes extending users’ desktop tools to the mobile phone
Undersea cables will increase telecoms capacity across Africa
Those located near to undersea cable landing points will get the best benefits until national fibre network upgrades are more advanced.