A free ebook version of A Perfect Press Release - or Not?, a guide to writing press releases, can now be downloaded from this website.
To download this book for FREE
Click here
To buy a hard copy version
for R50.00
Click here
95% of press releases end up in the editor's bin - Increase the chances of yours being among the successful 5%
A Perfect Press Release - or Not? by Jennigay Coetzer is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 South Africa License.
Based on a work at jennigay.co.za.
-
Article Categories
- Article writing (6)
- Articles (2)
- Media communication (2)
- Media training (11)
- Self-publishing (3)
- Technology (3)
- Telecommunication (23)
Useful Links
Recent Comments
- Jennigay: Hi Dee - My Twitter account link is: http://twitter.com/jennigay...
- Dee Arano: Do you have an active Twitter list? It truly would be interesting...
Archive for the ‘Article writing’ Category
Writing tips - criteria for testing press releases
Press releases fail due to: lack of information, not enough value for the target audience, lack of focus, superficial views stated…
Article writing tips-strategy and objectives
Every press release should have an objective behind it, regardless of whether it is going to be distributed to the media or posted on a website….
Press release marketing hype and gobbledygook
Most press releases contains the same marketing jargon, so where is the differentiation? To avoid this…
Article writing tips - Rich content is vital
Good content is like a sculptor’s clay - it can be molded and massaged until it flows properly as you write and rewrite the article.
Press Release Writing Tips
In 95% of cases the information in press releases is incomplete, confusing or buried in marketing hype and jargon and the press release ends up in the editors bin.