Sort-after media spokespeople keep up to date with what is going on locally and globally in the markets in which they operate and explore the trends and topics on which they wish to be interviewed in the media.
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95% of press releases end up in the editor's bin - Increase the chances of yours being among the successful 5%
A Perfect Press Release - or Not? by Jennigay Coetzer is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 South Africa License.
Based on a work at jennigay.co.za.
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Creating an effective media policy
Companies should have a dynamic media policy that is aligned with its business objectives, sets out who should say what to the media and is continually updated.