In 95% of cases the information in press releases is incomplete, confusing or buried in marketing hype and jargon and the press release ends up in the editors bin.
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95% of press releases end up in the editor's bin - Increase the chances of yours being among the successful 5%
A Perfect Press Release - or Not? by Jennigay Coetzer is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 South Africa License.
Based on a work at jennigay.co.za.
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